The business competition is based not so much, and not only, on the quality of the products offered but also on the ability to identify those benefits (trade, geographic, advertising, marketing, strategic) that might enable the enterprises to differentiate in the market. This is a job that cannot be improvised, but it is essential to realize the potential, even if they are small, room for growth, more so as a result of the awareness of many companies to manage and exploit the economic changes, made ever faster by globalization.

The United Kingdom, with its apparent lack of bureaucracy both in the business world and in the everyday life, is usually characterized by a certificate approach based on the simplified tax system (a medium sized company has 8 tax payments to be made each year and spends 110 hours to comply with such taxes, well below the global average [1] ). This represents a competitive advantage for a company that wants to develop through looking new markets in an advanced country that represents the core of international finance and trade,